Postology

What is Postology?

Postology helps brands plan, create, and publish social content without losing their voice. It learns your brand style, tone, and messaging, then turns that into on-brand posts and visuals on a schedule. You can set up evergreen content tracks, launch focused campaigns, review AI-generated captions and images, and publish through Buffer to Instagram. It also supports multi-brand work, so agencies and teams can keep different clients organized with separate systems and schedules. The product is built for founders, creators, and small agencies that want steady output and a consistent look across channels.

Key features

• Learns brand voice, tone, visual style, and messaging pillars.
• Generates captions and matching visuals for each planned post.
• Rotates evergreen content tracks to keep feeds fresh.
• Builds campaign-focused post sets for launches and promotions.
• Publishes to Instagram through Buffer with one click.
• Manages multiple brands with separate plans and schedules.