Open Analytics

What is Open Analytics?

Open Analytics is a privacy-first web analytics tool that helps you understand what happens on your site without cookies or consent banners. It shows visitors, pageviews, referrers, funnels, journeys, campaigns, web vitals, and revenue attribution in real time. You can connect Stripe to see which pages and channels actually bring in money, or bring in history from tools like Plausible, Fathom, and Google Analytics. It also includes an AI chat interface and MCP server so your agents can ask questions and get numbers back quickly. The product is open source, self-hostable, and available in the cloud, with simple setup and a lightweight script that does not slow your site down.

Key features

• Realtime dashboards update as visitors arrive.
• Cookieless tracking avoids consent banners and personal data.
• AI chat answers analytics questions in plain English.
• Revenue attribution links payments back to traffic sources.
• Visitor journeys and funnels show where users drop off.
• Self-hosted or cloud deployment with open-source code.