Madlitics

What is Madlitics?

Madlitics is a free form-first way to enrich customer leads with marketing attribution data in every form submission. Madlitics fields capture channel, campaign segments (UTMs), landing-page data, and click IDs, and preserve that context wherever the submission goes — flowing through your existing integrations without extra setup. Marketers today face significant challenges in accurately attributing leads and conversions to their marketing efforts. Data inconsistencies, mis-tagged URLs, manual errors, and attribution discrepancies across platforms lead to unreliable insights. These issues result in incomplete or misleading data on which channels and campaigns truly drive growth, making it hard to optimize spend and demonstrate marketing ROI effectively. Madlitics solves these problems by capturing and standardizing marketing attribution data (marketing channel, campaign segments and UTM values, landing page data, and click IDs) writing it into each form submission, so your existing integrations carry it wherever the lead goes. Madlitics automatically categorizes leads by channel, campaign, and landing page, overcoming tracking limitations and messy UTM parameters; Enabling clear insights into marketing performance, empowering data-driven decisions to optimize campaigns, allocate budgets effectively, and prove the value of marketing efforts in a privacy-compliant way.

Key features

• Captures marketing channel data using UTM parameters and referring URLs to identify lead sources (e.g., Paid Search, Organic Search) with detailed segmentation like campaign, ad group, and ad name.
• Measure the return on investment of each campaign and channel by tracking leads, customers, and revenue attributed to them.
• Understand which ads, keywords, or affiliates are most effective, enabling informed budget allocation and campaign improvements.
• Addresses messy and inconsistent UTM parameter data by standardizing attribution so reports don't get skewed by capitalization or naming mismatches.
• Solves the challenge of getting complete attribution data into customer relationship management or sales systems for actionable reporting and nurturing.