LetterKing

What is LetterKing?

LetterKing is a live leaderboard for newsletters. It helps creators get discovered by ranking publications based on reader interest and live bids. Publishers can join a 30-day competition, claim a spot, and move up by bidding higher. Each listing gets a tracked link to drive clicks and traffic to a newsletter on Substack, Beehiiv, or a custom site. The platform keeps pricing simple with whole-dollar bids and no recurring lock-in. At the end of each round, the top newsletter can be crowned the champion and featured on the board.

Key features

• Ranks newsletters by reader interest and live creator bids.
• Lets publishers bid to move higher on the board.
• Sends tracked clicks and traffic to listed publications.
• Runs 30-day leaderboard rounds with clear competition.
• Supports Substack, Beehiiv, and custom newsletter links.