What is GovCon Playbook?
A practical marketing guide for small businesses new to federal contracting. It shows how to get discovered beyond SAM.gov using channels like GSA Advantage, SubNet, agency vendor days, LinkedIn, and other outreach paths. The homepage includes chapter-based lessons, checklists, scripts, and a 30/60/90 day action plan. It also offers tools like an opportunity tracker to manage your pipeline and turn each tactic into next steps. The goal is to help new GovCon vendors build a working federal pipeline in about 90 days.
Key features
- Step-by-step chapters cover key federal discovery channels.
- Opportunity tracker helps manage agencies, vendors, and next steps.
- Checklist-driven lessons turn marketing tactics into actions.
- Includes outreach templates and capability statement guidance.
- Provides a 30/60/90 day plan for quick progress.
- Explains GovCon terms with a built-in glossary.
Category
Website
Tags
Links
Jessica Butler
