What is dataLayer Builder?
A free, web-based builder that makes GA4 tracking simple and consistent. Use a visual editor to design events, reuse official or custom templates, and import existing implementations from JSON or Tag Assistant. Export clean, developer-ready specs as PDF, JSON, or Markdown and share projects with teammates using roles and public links. Built for analytics pros, consultants, agencies, and marketing teams who want reliable, easy-to-export tracking documentation.
Key features
- Build consistent GA4 tracking specs using a visual event editor.
- Export documentation as PDF, JSON, or Markdown for developers.
- Import existing implementations from JSON or Tag Assistant recordings.
- Use official and custom templates to standardise event definitions.
- Collaborate with teammates using share links and role permissions.
- Get AI suggestions and gap analysis to improve your tracking plan.
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Gabriele Carbone
