What is Spectacle?
Spectacle is an advanced marketing attribution software designed specifically to meet the needs of SaaS and subscription-based businesses. It provides companies with the insights necessary to determine which keywords, campaigns, and ads contribute most effectively to the Lifetime Value (LTV) of their customers. By identifying the customer journeys from acquisition to conversion, Spectacle allows businesses to optimize their advertising strategies, focusing on attracting high-quality customers with longer service lifetimes and higher LTV. The platform offers a granular view of Return on Advertising Spend (ROAS) and integrates seamlessly with various ad platforms, payment providers, and CRM systems, ensuring comprehensive understanding across all promotional channels. With an upcoming feature that will enable automatic optimization of ad audiences, Spectacle is poised to help SaaS companies optimize their ad budgets, reduce waste, and scale efficiently.
Key features
- Learn exactly which keywords and campaigns drive high-LTV customers for your SaaS business.
- Analyze customer journeys from acquisition to conversion in detail from macro to micro perspectives.
- Gain insights into Return on Advertising Spend to optimize scaling decisions effectively.
- Integrate seamlessly with ad platforms, payment, and CRM systems for a comprehensive ROAS analysis.
- Sync collected data back to advertising platforms to automatically optimize audience targeting.